Cookie Policy


1.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

1.2 Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website.

1.3 Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.


2.1 We use both session cookies and persistent cookies on this website.

2.2 We may send to you the following cookies:


Cookie (2) is a session cookie, whereas cookies (1) are (3) are persistent cookies.


3.1 We may use the information we obtain from your use of our cookies for the following purposes:

  • to recognise your computer when you visit our website;
  • to track you as you navigate our website, and to enable the use of the shopping basket on our website;
  • to improve the website's usability;
  • to analyse the use of our website;
  • in the administration of this website;
  • to personalise our website for you.


4.1 When you use our website, you may also be sent third party cookies.

4.2 Our advertisers or service providers may send you cookies. They may use the information they obtain from your use of their cookies:

  • to track your browser across multiple websites;
  • to build a profile of your web surfing;
  • to target advertisements which may be of particular interest to you based on your past browsing behaviour and/or your past visits to the website;
  • to limit the number of times you see an advert and help measure the effectiveness of advertising campaigns.

4.3 The information collected by these cookies may include personal information such as your name, address, telephone or email address but this information will only be passed on to third parties when you have given consent for your personal information to be used in this way.

4.4 You can find more information on additional third party cookies on our website in the table below.


5.1 Most browsers allow you to refuse to accept cookies. For example:

in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector
in Firefox you can block all cookies by clicking "Tools", "Options", and un-checking "Accept cookies from sites" in the "Privacy" box.

5.2 Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use the shopping basket on this website.


6.1 You can also delete cookies already stored on your computer:

in Internet Explorer, you must manually delete cookie files;
in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you "clear private data" (this setting can be changed by clicking "Tools", "Options" and "Settings" in the "Private Data" box) and then clicking "Clear private data" in the "Tools" menu.

6.2 Deleting cookies will, however, have a negative impact on the usability of many websites.


7.1 This website is owned and operated by Loaf.

7.2 If you have any questions about our cookies or this Cookies Policy, please contact us by email, by telephone, or by post. Our contact details are accessible on this page.


App Nexus


While you navigate on our website our partner Criteo may use cookies and collect other technical information about you and your browsing behaviour to serve you personalized ads throughout your online experience (web, in-app, email). To learn more or disable Criteo services please consult the Criteo privacy policy at:


Google AdWords Conversion Tracking

Google Analytics

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:

We also use a number of Google Analytics Advertising Features, including display, remarketing and interest-based advertising features. We may use first-party cookies (or other first-party identifiers) and third-party cookies (or other third-party identifiers) together.

Visitors can opt out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps or any other available means (for example, the NAI's consumer opt out). You can find Google Analytics' for the web here:

Infectious Media



Sub2 Advertising Network Cookie Providers

These targeting cookies used by us, our network and other clients to collect and transfer to third parties de-identified information about your use of this website and other websites in the Sub2 advertising network in connection with the customisation of online advertisements and other content. You can find out more about these cookies and the opt-out details by visiting.


Application Cookies V1V4, V2V4 and V3V4

These cookies are used to identify your browser and to capture information about you and your use of this website which is then used by us and other third parties for advertising purposes. You can find out more about these cookies and the opt-out details at:


Tracking Cookie (V9V4)

This tracking cookie is used to monitor and record your activity across a number of websites within a network and are used to deliver adverts (both on this website and elsewhere) which are relevant to you and your interests. You can find out more about this and the opt-out details at: