Quick, quick! It's the last day of our 6th birthday sale. Last chance to grab your goodies before the clock hits midnight. Click here.

Loaf is the new name for The Sleep Room

We used to be called The Sleep Room offering a few insanely comfy beds. But now that we’ve expanded into snug sofas and other parts of the house we thought we’d change our name to Loaf. Four letters. Easy to remember. And with all those nice Sleeproomy connotations of comfort.

Nothing else has changed. Same company. Same people. Same customer service.   Read More



We designed this bed with 1950s Berlin in mind. Its curved headboard and solid oak legs make it a retro dream come true.

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Superking Smoke Bed in Dove Grey Wool

Made & Delivered in 6-8 weeks. Order now! Sale ends at midnight tonight.


Why so special?

  • Hand made by Paul & Andy in Long Eaton, England
  • Solid oak legs with a lovely weathered finish
  • No two beds are quite the same as each upholstery person has their own unique style

Handmade For You

Thought British manufacturing had gone to the dogs? Think again! Long Eaton in Derbyshire has long been the centre for upholstery...

Read The Long Eaton Bed Story

Why us?

Because we Loafers are fusspots. The magic is in the details and we refuse to cut corners. If it's not good enough for our homes it's not good enough for yours.

Read our story

What we do at loaf - video

Customer Reviews

“Simply the best bed ever! It's perfect. ”

Phillip is enjoying a Superking Smoke Bed in Blackcurrant Brushed Cotton

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Need to Know

  • This product fits UK standard mattresses. See UK standard sizes
  • Available to view in our Notting Hill home
  • Flat-packed for easy access
  • Comes with slightly sprung birch slats
  • Our delivery chaps will assemble for you & take away the packaging
  • Superking dimensions: L 224cm W 198cm H 100cm. View Full Dimensions


Delivery & assembly is usually FREE Check my postcode Big things & small doorways? Give us a call or contact us if you are unsure your item will fit.

Loaf delivery truck

Hassle free returns

If you are not happy we'll arrange collection and refund for you in full - including delivery. We can take away your old bed or sofa for £45 (per bed/sofa and/or mattress).

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