1. Definitions and Interpretation
the following expressions have the following meanings:
means a small file placed on your computer or device by Our Site
when you visit certain parts of Our Site and/or when you use
certain features of Our Site;
means the relevant parts of the Privacy and Electronic
Communications (EC Directive) Regulations 2003 and of EU Regulation
2016/679 General Data Protection Regulation ("GDPR");
means any and all data that relates to an identifiable person
who can be directly or indirectly identified from that data, as
defined by GDPR; and
means Really Comfy Beds Limited, a limited company registered in
England under company number 6455834, whose registered address is
Loaf, 2nd Floor, Studio Building, Evesham Street, London W11 4AJ
and whose main trading address is Loaf, 255-259 Queenstown Road,
Battersea, London, SW8 3NP.
2. Information About Us
Our Site is owned and operated by Really Comfy Beds Limited [, a
limited company registered in England under company number 6455834,
whose registered address is Loaf, 2nd Floor, Studio Building,
Evesham Street, London W11 4AJ and whose main trading address is
Loaf, 255-259 Queenstown Road, Battersea, London, SW8 3NP.
Our VAT number is 933 8864 82
3.1 Our Site may place and access certain first party Cookies on
your computer or device. First party Cookies are those placed
facilitate and improve your experience of Our Site and to provide
and improve Our Products and Services. We have carefully chosen
these Cookies and have taken steps to ensure that your privacy and
personal data is protected and respected at all times.
3.2 By using Our Site, you may also receive certain third party
Cookies on your computer or device. Third party Cookies are those
placed by websites, services, and/or parties other than Us. Third
party Cookies are used on Our Site for the purpose of data analysis
of website usage as well as advertising services. For more details,
please refer to section 4 below.
3.3 All Cookies used by and on Our Site are used in accordance with
current Cookie Law. We may use some or all of the following types
3.3.1 Strictly Necessary Cookies
A Cookie falls into this category if it is essential to the
operation of Our Site, supporting functions such as logging in,
your shopping basket, and payment transactions.
3.3.2 Analytics Cookies
It is important for Us to understand how you use Our Site, for
example, how efficiently you are able to navigate around it, and
what features you use. Analytics Cookies enable us to gather this
information, helping Us to improve Our Site and your experience of
3.3.3 Functionality Cookies
Functionality Cookies enable Us to provide additional functions
to you on Our Site such as personalisation and remembering your
saved preferences. Some functionality Cookies may also be strictly
necessary Cookies, but not all necessarily fall into that
3.3.4 Targeting Cookies
It is important for Us to know when and how often you visit Our
Site, and which parts of it you have used (including which pages
you have visited and which links you have visited). As with
analytics Cookies, this information helps us to better understand
you and, in turn, to make Our Site and advertising more relevant to
your interests. [Some information gathered by targeting Cookies may
also be shared with third parties.]
3.3.5 Third Party Cookies
Third party Cookies are not placed by Us; instead, they are
placed by third parties that provide services to Us and/or to you.
Third party Cookies may be used by advertising services to serve up
tailored advertising to you browse the internet or by third parties
providing analytics services to Us (these Cookies will work in the
same way as analytics Cookies described above).
3.3.6 Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie.
Persistent Cookies are those which remain on your computer or
device for a predetermined period and are activated each time you
visit Our Site.
3.3.7 Session Cookies
Any of the above types of Cookie may be a session Cookie.
Session Cookies are temporary and only remain on your computer or
device from the point at which you visit Our Site until you close
your browser. Session Cookies are deleted when you close your
3.4 Cookies on Our Site are not permanent and will expire after
3.5 For more details of the personal data that We collect and use,
the measures we have in place to protect personal data, your legal
rights, and our legal obligations, please refer to our Privacy
Notice [insert link to privacy notice].
4. WHAT COOKIES DOES OUR SITE USE?
4.1 The following first party Cookies may be placed on your
computer or device:
This is used to perform necessary actions on the website such as
adding an item to your basket. It is also used to capture the url
of the website that referred you to Loaf.com as well as the
keywords you may have used on search engines
For internal use only
This is so the website remembers if you have seen and closed our