Cookie Policy

This website Loaf ("Our Site") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

"Cookie"

means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

"Cookie Law"

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR");

"personal data"

means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by GDPR; and

"We/Us/Our"

means Really Comfy Beds Limited, a limited company registered in England under company number 6455834, whose registered address is Loaf, 2nd Floor, Studio Building, Evesham Street, London W11 4AJ and whose main trading address is Loaf, 255-259 Queenstown Road, Battersea, London, SW8 3NP.

2. Information About Us

Our Site is owned and operated by Really Comfy Beds Limited [, a limited company registered in England under company number 6455834, whose registered address is Loaf, 2nd Floor, Studio Building, Evesham Street, London W11 4AJ and whose main trading address is Loaf, 255-259 Queenstown Road, Battersea, London, SW8 3NP.
Our VAT number is 933 8864 82

3. How Does Our Site Use Cookies?

3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our Products and Services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.


3.2 By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for the purpose of data analysis of website usage as well as advertising services. For more details, please refer to section 4 below.


3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1 Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

3.3.2 Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

3.3.3 Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

3.3.4 Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. [Some information gathered by targeting Cookies may also be shared with third parties.]

3.3.5 Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you browse the internet or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

3.3.6 Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

3.3.7 Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4 Cookies on Our Site are not permanent and will expire after 01/01/2030


3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Notice [insert link to privacy notice].

4. WHAT COOKIES DOES OUR SITE USE?

4.1 The following first party Cookies may be placed on your computer or device:

4.1.1 LOAF_SESSION

This is used to perform necessary actions on the website such as adding an item to your basket. It is also used to capture the url of the website that referred you to Loaf.com as well as the keywords you may have used on search engines

4.1.2 LOAF_AUTH

For internal use only

4.1.3 D3R_CK

This is so the website remembers if you have seen and closed our cookie banner

4.2 The following third party Cookies may be placed on your computer or device:

4.21. Quantcast

Used to understand your interests based on your internet browsing behaviour

4.2.2 AdRoll

Used to create adaptive, personalised banners that display relevant messages about Loaf when you visit other selected websites

4.2.3 Sub2 Advertising Network Cookie Providers

These targeting cookies used by Sub2, their network and other clients to collect and transfer to third parties de-identified information about your use of Loaf.com and other websites in the Sub2 advertising network in connection with the customisation of online advertisements and other content. You can find out more about these cookies and the opt-out details by visiting.

http://webservices.sub2tech.com/optout/2S_TC_optout.aspx

4.2.4 Sub2 Application Cookies V1V4, V2V4 and V3V4

Used to identify your browser and to capture information about you and your use of Loaf.com which is then used by Sub2 and other third parties for advertising purposes. You can find out more about these cookies and the opt-out details at: http://webservices.sub2tech.com/optout/2S_TC_optout.aspx

4.2.5 Sub2 Tracking Cookie (V9V4)

Used to monitor and record your activity across a number of websites within a network and are used to deliver adverts (both on Loaf.com and elsewhere) which are relevant to you and your interests. You can find out more about this and the opt-out details at: http://webservices.sub2tech.com/optout/2S_TC_optout.aspx

4.2.6 Doubleclick

Used to help us track which paid search ads you click on

4.2.7 Facebook Custom Audience

Used to create adaptive, personalised messages about Loaf when you visit your Facebook newsfeed. It is also used to help us identify and serve ads to people who share similar interests to you on Facebook

4.2.8 Facebook Connect

Used to transfer any Facebook 'Like' actions you undertake on the Loaf website on to your Facebook profile

4.2.9 Pinterest

Used to transfer any Pinterest 'Pin' actions you undertake on the Loaf website on to your Pinterest profile. It is also used to serve ads to you and to help us identify and serve ads to people who share similar interests to you on Pinterest

4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products and services we offer through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.4 The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

4.5 The analytics service(s) used by Our Site use(s) the following analytics Cookies:

4.5.1 Google Analytics

We use Google Analytics to analyse the use of this website. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.

We also use a number of Google Analytics Advertising Features, including display, remarketing and interest-based advertising features. We may use first-party cookies (or other first-party identifiers) and third-party cookies (or other third-party identifiers) together.

Visitors can opt out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps or any other available means (for example, the NAI's consumer opt out). You can find Google Analytics' for the web here: https://tools.google.com/dlpage/gaoptout/

4.5.2 Visual Website Optimizer

Used to track how you use and interact with individual web pages on the Loaf website as well testing variations of the same page to optimise website performance

4.5.3 Pinterest Conversion Tracker

Used to track sales of customers who previously visited the Pinterest website

5. CONSENT AND CONTROL

5.1 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. Please note, if you disable Cookies in your internet browser, certain features of Our Site may not function fully or as intended.


5.2 The links below provide instructions on how to control Cookies in all mainstream browsers:

5.2.1 Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
5.2.2 Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
5.2.3 Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)
5.2.4 Safari (macOS): https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
5.2.5 Safari (iOS): https://support.apple.com/en-gb/HT201265
5.2.6 Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
5.2.7 Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device's documentation for manufacturers' own browsers)

6. CHANGES TO THIS COOKIE POLICY

We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.
In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

7. FURTHER INFORMATION

If you would like to know more about how We use Cookies, please contact Us at dataprivacy@loaf.com (TBD), by telephone on 0203 141 8300 or by post at Loaf, 2nd Floor, Studio Building, Evesham Street, London, W11 4AJ.
For more information about privacy, data protection and our terms and conditions, please visit the following:

PRIVACY NOTICE

TERMS AND CONDITIONS