We've been magicking up some gorgeous new things and extending your favourite ranges too. Schweeet!

Come and see us

Give us a call 0845 468 0698

Calling from outside the UK? use +44 (0) 208 968 8843

Opening times

Monday - Friday 10:00am - 6:00pm
Saturday & Bank Holidays 10:30am - 4:30pm
Sunday closed (in bed!)

Find us at:

Unit 22,
2 Exmoor Street,
W10 6BD


There is lots of (strangely cheap!) Pay & Display parking nearby, and for those of you with Kensington and Chelsea permits, plenty of residents’ bays. 

View directions for:

Underground or Bus

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Press enquiries

If you're after a high-res image you can download them from our image library on Press Loft.

If you're a journalist, stylist or press related person and would like some information, samples or images please get in touch with Sally Flower 020 3141 8372 or send an email to sally@loaf.com / maria.cordoba@loaf.com.

If you're a blogger or online magazine please get in touch with Lucy Hurley 020 3141 8394 or send an email to lucy@loaf.com.

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