why us?


You may think it’s a bit risky buying a bed or sofa online as you should really try a few out in a shop to get the one that’s right for you. Well, that’s true if you’re looking at a vast range of varying quality.

But if you’re anything like us you just want something that looks nice, is well made, is good value and, most importantly, is really comfortable. And you don’t want to wait ages or pay through the nose for it.

So this is what we do:

  • We sell comfy, well-made things
  • We deliver at a time that suits you
  • We install large items like a bed or sofa for you
  • We take away the packaging
  • We can recycle your old bed, sofa or mattress
  • We refund you in full if you're in any way unhappy in the first 14 days

Watch our little film

We've made a little film about what we do...

Our story

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK.

In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell!

Our product stories

Meet the Loafers

THE
"DREAM TEAM"

We have a very special team of like-minded spirits working here whose mugshots we thought you might like to see!

Charlie Marshall, Head of Loafing

Charlie Marshall, Head of Loafing

Cat Mills, Head of House

Cat Mills, Head of House

Adenike Falade-Olowe, Head of Customers

Adenike Falade-Olowe, Head of Customers

Emily Ackner, Head of Happiness

Emily Ackner, Head of Happiness

Lydia Prichard, Head of Cosiness

Lydia Prichard, Head of Cosiness

Kyla Macdonald, Head of Comfort

Kyla Macdonald, Head of Comfort

Amy Tucker, Head of Smiles

Amy Tucker, Head of Smiles

India Moyle, Head of Helpfulness

India Moyle, Head of Helpfulness

Sophie Eyles, Head of TLC

Sophie Eyles, Head of TLC

Gussie Huddart, Head of Kindness

Gussie Huddart, Head of Kindness

Jess Penny, Head of Order

Jess Penny, Head of Order

Camilla Hjaltun, Head of Saturdays

Camilla Hjaltun, Head of Saturdays

Chloe Ballin, Head of Sleep Talking

Chloe Ballin, Head of Sleep Talking

Rob White, Head of Mad Men

Rob White, Head of Mad Men

Liv Mather, Head of Chat

Liv Mather, Head of Chat

Shirin Arbee, Head of Snaps

Shirin Arbee, Head of Snaps

Sally Flower, Head of News

Sally Flower, Head of News

Lucy Hurley, Head of Stories

Lucy Hurley, Head of Stories

Steve Armitage, Head of Creation

Steve Armitage, Head of Creation

Tommy Ghanjana, Head of Drawings

Tommy Ghanjana, Head of Drawings

Dee Midzio, Head of Shopping

Dee Midzio, Head of Shopping

Tamsyn Macdonald, Head of Papers

Tamsyn Macdonald, Head of Papers

Ems Streatfeild-Moore, Head of Notes

Ems Streatfeild-Moore, Head of Notes

Roger Downing, Head of Perfection

Roger Downing, Head of Perfection

Filippo Greco, Head of Snug

Filippo Greco, Head of Snug

Natalia Elkassova, Head of Money

Natalia Elkassova, Head of Money

Fatema Qader, Head of Figures

Fatema Qader, Head of Figures

Natasha Shubina, Head of Numbers

Natasha Shubina, Head of Numbers

Margarita Apaza, Head of Digits

Margarita Apaza, Head of Digits

Melissa Marshall, Head of Words

Melissa Marshall, Head of Words

Horace Marshall, Head of Yawns

Horace Marshall, Head of Yawns

Minna Marshall, Head of Snores

Minna Marshall, Head of Snores

Emma Marshall, Head of Style

Emma Marshall, Head of Style

Lucky Manrai, Head of India

Lucky Manrai, Head of India

Lingling, Head of China

Lingling, Head of China

what you say

“Lovely and comfy mattress, back to having a great nights sleep. Excellent service highly recommended!”

Donagh went for a Regular double mattress, April 2013

“Have ordered beds from Loaf and been very happy with selection, service and quality - so why not a sofa? It's everything we hoped for and more - looks great, feels wonderful and humans and pets are all pleased. Thank you!”

Anne is enjoying a Large Chroma chaise in dove grey wool, April 2013

More customer feedback


what the press say

People have been talking about us quite a bit 

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free swatches

Get samples of our natural fabrics without leaving home!

Order yours now

hassle-free delivery

We'll assemble large items and take away the wrapping

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Formerly:
Loaf Your Home