​Say a big hearty hello to our new collection - squishy new sofas, beautiful beds & a great big helping of some brilliant new stuff for kids

Loaf is the new name for The Sleep Room

We used to be called The Sleep Room offering a few insanely comfy beds. But now that we’ve expanded into snug sofas and other parts of the house we thought we’d change our name to Loaf. Four letters. Easy to remember. And with all those nice Sleeproomy connotations of comfort.

Nothing else has changed. Same company. Same people. Same customer service.   Read More

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Bed linen

Bed Linen

There's bed linen and then there's Loaf bed linen. Whether you like to slumber on 200 thread count egyptian cotton or nap on 100% linen (the Loafiest linen money can buy), we guarantee you the best night's sleep imaginable. Available in all the usual sizes, take a tumble in our bedding bundles.