Loaf is the new name for The Sleep Room

We used to be called The Sleep Room offering a few insanely comfy beds. But now that we’ve expanded into snug sofas and other parts of the house we thought we’d change our name to Loaf. Four letters. Easy to remember. And with all those nice Sleeproomy connotations of comfort.

Nothing else has changed. Same company. Same people. Same customer service.   Read More

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Why us?


You may think it's a bit risky buying a bed or sofa online as you should really try a few out in a shop to get the one that's right for you. Well, that's true if you're looking at a vast range of varying quality.

But if you're anything like us you just want something that looks nice, is well made, is good value and, most importantly, is really comfortable. And you don't want to wait ages or pay through the nose for it.

So this is what we do:

  • We sell comfy, well-made things
  • We deliver at a time that suits you
  • We install large items like a bed or sofa for you
  • We take away the packaging
  • We can take away your old bed, sofa or mattress
  • We refund you in full if you're in any way unhappy in the first 14 days

Watch our little film

We've made a little film about what we do...

Our story

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK.

In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell!

Meet the Loafers

THE
"DREAM TEAM"

We have a very special team of like-minded spirits working here whose mugshots we thought you might like to see!

Charlie Marshall, Head of Loafing

Charlie Marshall, Head of Loafing

Cat Mills, Head of House

Cat Mills, Head of House

Emma Vallance, Head of Smiles

Emma Vallance, Head of Smiles

India Moyle, Head of Interiors

India Moyle, Head of Interiors

Gussie Huddart, Head of Kindness

Gussie Huddart, Head of Kindness

Sheena Campbell, Head of Joy

Sheena Campbell, Head of Joy

Wendy Jones, Head of Happiness

Wendy Jones, Head of Happiness

Emma Pakenham, Head of Notes

Emma Pakenham, Head of Notes

Ellen Durkin, Head of TLC

Ellen Durkin, Head of TLC

Joanna Spindler, Head of Delight

Joanna Spindler, Head of Delight

Lucy Perkin, Head of Loveliness

Lucy Perkin, Head of Loveliness

Matilda Meanock, Head of Thoughtfulness

Matilda Meanock, Head of Thoughtfulness

Izzy Critchley, Head of Cosiness

Izzy Critchley, Head of Cosiness

Lucy Hassan, Head of Comfort

Lucy Hassan, Head of Comfort

Catherine Holloway, Head of Caring

Catherine Holloway, Head of Caring

Alia Grace, Head of Helpfulness

Alia Grace, Head of Helpfulness

Josh Rothburger, Head of Saturdays

Josh Rothburger, Head of Saturdays

Jess Penny, Head of Order

Jess Penny, Head of Order

Rob White, Head of Mad Men

Rob White, Head of Mad Men

Shirin Arbee, Head of Snaps

Shirin Arbee, Head of Snaps

Louis Adamou, Head of Surfing

Louis Adamou, Head of Surfing

Caroline Stone, Head of t'Internet

Caroline Stone, Head of t'Internet

Charlotte James, Head of Relationships

Charlotte James, Head of Relationships

Kathryn Bellamy, Head of Words

Kathryn Bellamy, Head of Words

Fiona Hollands-Hurst, Head of Optimism

Fiona Hollands-Hurst, Head of Optimism

Guido Guarnieri, Head of Magic

Guido Guarnieri, Head of Magic

Sally Flower, Head of News

Sally Flower, Head of News

Lucy Hurley, Head of Stories

Lucy Hurley, Head of Stories

Maria Cordoba, Head of Juggling

Maria Cordoba, Head of Juggling

Steve Armitage, Head of Creation

Steve Armitage, Head of Creation

Tommy Ghanjana, Head of Drawings

Tommy Ghanjana, Head of Drawings

James Cottingham, Head of Scribbles

James Cottingham, Head of Scribbles

Emily Ackner, Head of New Things

Emily Ackner, Head of New Things

Dee Midzio, Head of Shopping

Dee Midzio, Head of Shopping

Spencer Smith, Head of Makers

Spencer Smith, Head of Makers

Amity Noyes, Head of Boats

Amity Noyes, Head of Boats

Emily Dunstan, Head of Papers

Emily Dunstan, Head of Papers

Lydia Prichard, Head of Wings

Lydia Prichard, Head of Wings

Peter Lanczki, Head of Checking

Peter Lanczki, Head of Checking

Filippo Greco, Head of Snug

Filippo Greco, Head of Snug

Adrian Barker, Head of Schooling

Adrian Barker, Head of Schooling

Tim Parfitt, Head of Treasure

Tim Parfitt, Head of Treasure

Tom Scarr, Head of Number Crunching

Tom Scarr, Head of Number Crunching

Natalia Elkassova, Head of Money

Natalia Elkassova, Head of Money

Fatema Qader, Head of Figures

Fatema Qader, Head of Figures

Natasha Shubina, Head of Numbers

Natasha Shubina, Head of Numbers

James Trice, Head of Bills

James Trice, Head of Bills

May Lynn Phyu, Head of Savings

May Lynn Phyu, Head of Savings

Ingin Khin, Head of Digits

Ingin Khin, Head of Digits

Melissa Marshall, Head of Words

Melissa Marshall, Head of Words

Emma Marshall, Head of Style

Emma Marshall, Head of Style

Lucky Manrai, Head of India

Lucky Manrai, Head of India

Lingling, Head of China

Lingling, Head of China

what you say

“Love it. Great sofa. Great service. Great delivery.”

Phillipa is in love with her Large Left Hand Oscar Chaise Sofa in Smoke Blue Brushed Cotton, March 2014

“My love seat is beautiful and cuddly to sit in like a hug.”

Antoinia is enjoying a Jonesy Love Seat in Thatch House Fabric, March 2014

More customer feedback


what the press say

People have been talking about us quite a bit

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Free swatches

Get samples of our natural fabrics without leaving home!

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Hassle-free delivery

We'll assemble large items and take away the wrapping

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