We've had a pretty amazing time selling beds online. We had no
idea back in early 2009 that we would quickly become one of the
fastest growing companies in the UK.
But when we planned our big launch of sofas and armchairs on May
1st we all felt our trusted name, The Sleep Room, would soon seem a
So we decided we'd change to...Loaf. Four letters. Easy to
remember. And with nice Sleep Roomy connotations of comfort and
We'll be introducing this slowly in all our press ads and here
at www.thesleeproom.com over the next 6 months. We'll also be
expanding our Ladbroke Grove home to over 6000 square feet by the
end of June. Then in October we'll be switching everything over to
Nothing else is changing. Same people. Same products. Same dodgy
cardies worn by Charlie every day. We're very excited about it and
hope you love all our new products - there are some right belters
in the collection!