Making things better

Buy once, buy well

What goes into a Loaf piece matters just as much as what comes out of the workshop. So we're always looking for ways to use more certified, recycled and responsibly sourced materials, without compromising on quality, durability or design.

By 2027, we aim to use only recyclable or independently verified, responsibly sourced key materials.

The timber used in our furniture and upholstery is fully traceable through our supply chain. That means we can verify where it comes from and make sure it meets the required standards for legality and responsible sourcing.

Keeping chemicals to a minimum

Making furniture that's safe and responsible matters to us. To meet mandatory UK fire safety standards, some of our upholstery requires chemical treatments. Where they're needed, we strictly limit them to the minimum necessary.

The UK government is currently reviewing these regulations with the aim of reducing chemical flame retardants. We're keeping a close eye on any legislative changes so we can respond appropriately.

If you'd like more detailed information about our materials or compliance, just ask.

Respect for animals

Some of the natural materials we use come from animals. So it matters to us that animal welfare is taken seriously.
Our feather and down come from suppliers who conform to either the Responsible Down Standard (RDS) or equivalent recognised industry standards, including European Feather and Down Association (EDFA) requirements.

All the wool used in our products is certified to the Responsible Wool Standard (RWS) or equivalent recognised responsible sourcing standards.

Our upholstery leather comes from tanneries accredited by the Leather Working Group (LWG), supporting responsible leather processing and improved environmental practices within the supply chain.

Better packaging

There's no point making furniture to last, then wrapping it up without thinking about what happens to the packaging afterwards. So we're always looking for ways to use more recyclable and recycled materials, while exploring biodegradable and compostable alternatives where possible.

And once your new sofa or bed is safely through the door, the packaging doesn't just get left behind - 95% of it is taken away by our delivery teams and recycled.

Our carbon footprint

We're working with independent sustainability specialists to get a clearer picture of our carbon footprint, across Loaf and the supply chains behind it.

It's important work that will help us see where we can make meaningful improvements, set meaningful targets and build a long-term roadmap for reducing emissions over time.

People at Loaf

Loaf is made up of lots of different people, with different ideas, talents and ways of looking at things. We want this to be a place where they can be themselves, keep growing and do some of their best work.

Our Loaf Behaviours help guide how we work together, recognise the people who bring our culture to life and support the communities we're part of.

And caring about people doesn't stop at the Loaf front door. We only partner with suppliers who uphold high standards for caring for their employees, including a commitment to eliminating Modern Slavery.

Gender pay gap

The gender pay gap isn't about paying men and women differently for doing the same job. That's covered by equal pay legislation.

Instead, it's a measure of the difference in average pay across our business. It helps us understand how men and women are represented across different roles and levels at Loaf, and where we have opportunities to improve.

You can see our reports here for 2024, 2023 and 2022.

Helping the homeless

Since 2020, we've partnered with St Mungo's, a leading UK charity working to end homelessness and rebuild lives.We're incredibly proud of the many people across Loaf who've given thousands of hours to volunteering and fundraising in support of St Mungo's and other brilliant charities.