Bake it to win it!

Posted September 3rd, 2020

Aprons at the ready! Bake a cake in the shape of your all-time favourite Loaf sofa, take a snap and send it to us for a chance to win the real thing. Yes, you read that right! One lucky baker will get to have their sofa and eat it too.

Post your masterpiece to [email protected] or, if you really want to show off, tag us on Facebook, Instagram or Twitter using #BakeItToWinIt.

You have until the 27th September to enter, so get (egg) cracking! We'll pick our favourite and d'eclair the winner on our blog on the 30th September. All the helpful ts & cs can be found below.

Happy baking,

The Loafers x

The Nitty Gritty:

  • This promotion is only open to mainland UK residents aged 18 or over, excluding employees and their immediate families of Loaf, its agents or anyone professionally connected with the promotion.
  • To enter, bake the sofa that you want to win, take a photo and email [email protected] or upload to social media using @LoafHome and #BAKEITTOWINIT before the closing date of 11.59pm on Sunday 27th September 2020. Entries submitted after this date will not be counted. No purchase necessary.
  • 1 x winner will each receive 1 x sofa. The style of sofa that the winner will be awarded will match the one the winning entry has replicated in cake form. If the winner bakes extra accessories (e.g scatter cushions, footstools, throws etc..) that are not included with the sofa these will not be part of the prize.
  • The size and fabric selection (depending upon the fabric available) of the winning sofa will be the choice of the winner up to the retail value of £3,000.
  • The winner will be selected as the entry considered to bear the best likeness to the original product combined with being the most original, entertaining and/or interesting. The result is final and no discussion will be entered into concerning the outcome.
  • The prize is non-transferrable and no cash alternative is available.
  • Prizes must be taken as stated and no compensation will be payable if a winner is unable to use the prize as stated.
  • If the prize is unable to be delivered due to a lack of accessibility into the delivery address (e.g. narrow doorways, hallways and staircases), the customer will be offered an alternative prize of similar value. The prize winner will be responsible for paying the cost of delivery if an alternative prize is required.
  • The winner will be announced no later than Wednesday 30th September 2020.
  • In the event that a winner has not responded within 7 days of notification then Loaf reserves the right to reallocate the prize to a reserve winner.
  • As our sofas are all handmade here in Blighty, lead times for delivery may differ. The care team will notify the winner on when delivery can be expected.
  • The winner will be contacted via direct message if they have won and their name will be posted online at and on social media posts within 7 days of the winner being chosen.
  • By entering, winners agree that if they win, they will participate in any reasonable publicity arranged by Loaf or its agencies; this includes using the winning image within Loaf marketing material moving forward.
  • By entering the promotion, entrants confirm that they have read and agree to be bound by these terms & conditions and by the decisions of Loaf, which are final in all matters relating to the promotion. Failure to do so will result in the forfeiture of the prize. No correspondence will be entered into.
  • Entries must include images taken by entrant of cake baked by entrant. No images taken from search engines or other online websites will be accepted. We will be cross checking all entries once the competition closes.
  • To the full extent permitted by law Loaf or its agencies accept no liability or responsibility for any loss, injury, damage or death suffered through acceptance of the prize.
  • Loaf or its agencies will not be responsible for the non-inclusion of entries as a result of technical failures or otherwise, including any such failure which is within the control of Loaf or its agencies. Proof of submission of entry is not proof of receipt of entry.
  • Loaf reserves the right at its sole discretion to disqualify any person it finds to be tampering or to have tampered with the operation of the promotion or the Loaf website, or to be acting in violation of these terms and conditions.
  • The Promoter is Loaf, Unit 8, Westway Centre, 69 St Mark's Road, London, W10 6JG.