Is loafing actually British?

Posted November 22nd, 2015

I keep hearing about this Danish concept called "hygge": the laid-back way of living that includes chilling out in a cosy pair of socks whilst looking wistfully into a log fire. And I also keep hearing that there's apparently no English word for it. Er...isn't it loafing?

In fact I wonder if people in Denmark are talking about the British art of Loafing which involves stretching out on the sofa watching Downton or Gogglebox? Who knows?!

So in the spirit of "hygge" (AKA loafing) we're asking you to share your blissed out, feet up moments. Send your snap to feelinglucky@loaf.com or share on Facebook, Twitter and Instagram using #FeetUpAndLoaf by Thursday 26th November. Our favourite cosy photo will ‪win‬ the ULTIMATE LOAFING PACK (goodies include our Dawdler throw, a pair of woolly socks, four gorgeous Floris mugs and the best hot chocolate ever in the entire world).

Love,

Charlie and the Loafers x

The nitty gritty

  • 1 x winner will win 1 x Dawdler throw, 1 x pair of Hush socks, 1 x set of 4 x Floris mugs, 1 x Artisan du chocolat
  • Competition is only open to mainland UK residents.
  • Each person is limited to one entry only.
  • Entries submitted after 11.59pm on Thursday 26th Nov 2015 will not be counted.
  • The winner will be announced on Friday 27th Nov 2015 and notified by email on the same day.
  • The winner will be selected as the entry considered to be most original, entertaining and/or interesting. The result is final and no discussion will be entered into concerning the outcome.
  • By entering the competition you give Loaf the right to use your name for the sole purpose of identifying you as a winner of the competition on our blog and other social media sites.
  • The prize is non-transferrable.
  • No purchase necessary.