You couldn't make it up

Posted September 12th, 2014

Last week, our Kathryn admitted that she did not have a clue who John McEnroe was. "YOU CANNOT BE SERIOUS!" was my reply. This is what I like to call a "Frud" moment.

A "Frud" is a made-up word used to describe a glaring example of a gap in somebody's cultural knowledge, so named after a friend of mine at Uni pointed at a copy of Freud's The Ego and Id and said, "Frud? Who's he?"

What made-up words do you use?

We use them all the time when naming our products (Swaggamuffin, anyone?). We want to give one of our lovely Bug pouffes to the best made-up word! Jot it down, tell us what it means and send it to [email protected] by Monday 15th September. Or pop them on our Facebook or Twitter feed using #frud. We'll shout out the winner on our blog the following day.

Love,
Charlie & the Loafers

The nitty gritty

• 1 x winner will win 1 x Bug pouffe in Ash Grey.
• Each person is limited to one entry only.
• Entries submitted after 11.59pm on Monday 15th September 2014 will not be counted.
• The winner will be announced on Tuesday 16th September 2014 and notified by email on the same day.
• The winner will be selected as the entry considered to be most original, entertaining and/or interesting. The result is final and no discussion will be entered into concerning the outcome.
• By entering the competition you give Loaf the right to use your name for the sole purpose of identifying you as a winner of the competition on our blog and other social media sites.
• The prize is non-transferrable.
• No purchase necessary.