Iced coffee and sibling schemes

Posted June 20th, 2013

A few weeks ago a beautifully-packaged crate of Jimmy's iced coffee landed on my desk. And it tasted as good as it looked. Since then our office has become rather hooked on the stuff. And I see it in more and more shops I go into.

Turns out Jimmy's story isn't that dissimilar to our own Loaf one (except that he's a cool surfer dude and I'm not!). He and his sister set the business up after months of using her cafe as a late night coffee laboratory. Testing and testing, they finally found the iced coffee they wanted to drink every day.

Having spent the last week photographing our new products with my big sister Emma I know that the best thing about working with a sibling is that you can be yourself. And Jimmy and Suzie are clearly that: it shines through in their wicked products.

So we've got a little sibling related competition for you to win a crate of their scrummy iced coffee. We'd like you to tell us: "What's the coolest thing you've ever created with a sibling?" Send your answers to [email protected], post it on our Facebook page or tweet us @loafdotcom using #siblingschemes by Monday 24th June and the tasty stuff could wing its way to your door.

Here's to all you brothers and sisters out there.


Charlie & the Loafers