I first heard the word "recce" at school aged 10 when being read
a story as an "end of term treat". I thought then that to "do a
recce" was to travel off to faraway lands and check them out before
invading them! Little did I know that over 25 years later I would
spend a large part of my time doing reccies of a slightly different
Finding exactly the right location to photograph our wares is much
harder than one might think. Does the house look like we'd want to
live there? What's the light like? Is there good access for our
delivery chaps? Is it full of furniture we'll have to move? These
are all the questions as a team we ask ourselves when whizzing off
all over the country looking at potential spots.
It's actually a part of the business I love though. Along with
designing our website, brochure and
products, choosing the right location is quite a creative process
which gets me very excited.
So when we recently came across a gorgeous slatted wooden beach
house down in Camber Sands on the south coast, we knew a trip was
worthwhile. Not just for the yummy lunch we had at the Gallivant
Beach Cafe, or for the chance to use our new Hammam towels after
an unbelievably cold dip in the English Channel, but because it
ticked all our requirements for what a "Loaf home"
represents: simple, cosy, elegant, slightly imperfect and full of
We'll be trotting off there at the end of the summer to
photograph our new kitchen table collection along with our kids'
range which we will launch at the start of next year. So we'll be
sure to send you a few sneaky peeks in October. In the meantime, I
hope you're enjoying the rain/sun this summer!
Charlie & The Loafers