I recently went into a showy bathroom shop looking for a basin
for our house. On the way in they had a rather tattered sign saying
"SILLY SALE!" next to a few items they were discontinuing.
Chastened by the exorbitant prices of everything else in there I
gave this sale area my attention. And five minutes later I was the
proud owner of a £900 sink for the princely sum of eighty quid. I
was very pleased with myself. And it got me thinking about the word
I'm a bit of an oddball when it comes to sales. They were
traditionally created so retailers could offload any unsold stock
before bringing in a new range. Somehow over the years that's been
distorted by the majority who inflate their prices for some of the
year and then offer a heavy discount at sale time.
I don't like it. It seems like a mug's game where it's not clear
what the true value of something is. It's not a "sale" at all. But
thankfully our customers at The Sleep Room are more like me and
appreciate that we don't do these kinds of sales (soon to be called
Loaf as we
change our name in October!). Instead we try to offer our products
at the lowest possible price all year round whilst allowing us a
reasonable profit for our endeavours.
But from time to time, like the above-mentioned bathroom shop,
we need to make way in our warehouse for new collections and are
happy to sell off items for next to nothing in order to create
space. We've put some silly prices on our Clearance page to
make way for the new. So if you or anyone you know wants something
for a song, have a look now before everything disappears. Once it's
gone, it's gone! That may sound silly, but it's a proper sale.
Charlie & The Loafers.