1. It starts with the base
A solid hardwood frame, made from top-grade sustainably-sourced timber (and backed by a 10-year guarantee), is cut, glued, screwed and squared like a 3D jigsaw. Then, webbing and springs are added for long-lasting comfort.
2. The cutting room floor
Every panel is cut to precision from the same roll of fabric for perfect consistency. Patterns are shaped by hand, then precision-cut so every curve fits exactly.
3. Sew far, so good
Multiple panels are sewn with care, ensuring every seam is stitched to last. One corner alone can take up to two hours to get right - safe to say it takes a lot of expert know-how.
4. Piling on the comfort
At Loaf, comfort isn't guesswork. Each sofa has its own formula - foam, feathers and felt, layered by hand for sink-in softness that goes the distance.
5. Putting it all together
Cushions are aligned, and our durable life-ready fabrics are pulled and tackled into place by our expert team of upholsterers.
6. Tried and tested
Each sofa is thoroughly tested. We obsess over the details and review it from every angle to make sure it delivers on lasting-quality, and feels absolutely comfortable. Then it's carefully packed, ready for its forever home.
What makes Loaf so special?
At Loaf, it's all about the details: made-to-last craftsmanship, sturdy frames, hardwearing fabrics, and designs to suit every space. Think generous warranties, easy returns, and comfort that never clocks off.
