Notting Hill

Our Notting Hill Shack is now open - no appointment required!

With 5,500 square feet of slowroom to stroll around, you can find oodles of loafy stuff to get stuck into, from a basement cinema to our dreamy Mattress Testing area. Swing by and settle in!

103 Lancaster Road, London, W11 1QN

What's in this Shack?

We've got oodles of squishy goodness available for you to try out.

Find out here

Getting here

Opening times

  • Monday 11:00am - 7:00pm
  • Tuesday 11:00am - 7:00pm
  • Wednesday 11:00am - 7:00pm
  • Thursday 11:00am - 7:00pm
  • Friday 11:00am - 7:00pm
  • Saturday 10:00am - 6:00pm
  • Sunday 11:00am - 5:00pm
  • Parking

    There is plenty of street parking around the Shack and it’s totally free on Sundays. If you forget to bring change for the meters, no bother, they take cards.


    We're housed in a gorgeous heritage building split over 3 floors, which means that we have stairs but no lift. Do just call ahead to talk through access with one of our lovely Loafers, if you need to know more.

    Getting here

    Find us a few paces from Ladbroke Grove and only 15 minutes stroll from Shepherds Bush or Notting Hill Gate stations.


    We’re a stone’s throw away from Portobello, where you can grab a bite to eat after working up an appetite kicking back on our squishy stuff.

    Get directions

    Can't make it to the Shack?

    Worry not, you can book an in-store video chat here!

    Book your consultation

    Protecting against Covid-19

    To help get the most out of your trip to our Shacks, we've listed some of the new procedures we've put in place to minimise the risk of COVID-19 spreading. Have a read below before visiting us...

    Face coverings

    Just a little reminder that government legislation means you'll need to wear a face covering while loafing in one of our Shacks. This will be required for everyone except children under the age of 11 and adults with pre-existing health conditions or disabilities.

    Reduced capacity

    Our Shacks are operating with a reduced capacity so, on occasion, you may need to queue. We are much busier on the weekend so it's best to swing by on a week day if you want to avoid waiting in line.

    If you do need to wait, we recommend our brochure as a great way to kill some time. Ask a Loafer for a copy!


    It's super important that all staff and customers maintain a 2m distance from each other at all times.

    As a little reminder, we've installed signage throughout our Shacks.

    Hand sanitiser

    We have hand sanitiser readily available as you enter. Please help yourself to a pump or two.

    Hand washing and restrooms

    In addition to the hand sanitiser we have available as you enter, our restrooms are fully open and available for you to wash your hands during your visit.

    Visiting with other people

    Where possible, please visit us on your own. Any customers arriving with children will be responsible for ensuring they adhere to the same 2m social distance rules as everyone else.

    Showing symptoms?

    If you're showing symptoms, even mild ones, we ask that you stay at home and come visit us when you've finished self-isolating. We'll be here and ready to welcome you (from a 2m distance, of course!)

    Exciting career opportunities at this shack

    Shack Assistant - Notting Hill

    We're looking for a customer focussed Shack Assistant to join us in Notting Hill. You'll be helping our Shack team to wow our customers and make them go "Cor"! Here at Loaf we make insanely comfy sofas, beds and other laid-back wares that help people lead happier, more relaxed lives. We're looking for a customer focussed Shack Assistant to join us in Notting Hill. You'll be helping our Shack team to wow our customers and make them go "Cor"!

    More details